Total marketing solution
Working with a professional service provider in Melbourne, my client required the 'all you can eat' package of what the Local Marketing Guru can offer.
My services included working on photo shoots to create a professional look and feel, working with video editors on content, creating a website from the ground up, researching and implementing a whole-of-business technological suite of products to manage a complicated and hectic schedule of client contact and service delivery.
Copy writing for the website, blog posts, social media content management, and managing marketing and promotional activities also formed part of the suite of services offered.
My client says:
"The Local Marketing Guru really did provide a one-stop-shop for everything I needed to take my business to the next level. A total professional who provided top quality advice and follow through, she's reliable, creative, and worth every single cent."
Re-brand and total website make over
Working with a local not for profit who's brand had become stale and overlooked in a busy environment, and with a barely functioning, clunky website, the challenge to cut through the noise and stand out, as well as follow through with a truly outstanding, customer-focused website was apparent from the get-go.
Working closely with a highly skilled team of brand specialists and web coders, the Local Marketing Guru coordinated the project from developing budgets, securing funding, going to tender and then, of course, all of the detailed work of planning and executing the re-brand and website rebuild.
Streamline online bookings
This small business had a team of 6-8 casual workers, all working remotely, and one person was tasked with answering innumerable phone calls, all with the same questions in order to take bookings.
The Local Marketing Guru set up a highly streamlined intake process using online forms with branching logic designed to reap the most important information without overwhelming the enquirer. Saving this business hundreds of hours each year, and providing a simple interface from both front and back end meant this business could seriously jump to the next level in professionalism, leading to bigger and better clients.
Passive internal communications channel
With dozens of offices around Australia, this large non-profit organisation needed a way to communicate to staff who were plagued with email fatigue and prone to just hit 'delete' without reading important information.
The Local Marketing Guru found a solution and created a channel taking advantage of the 'dead-air' of user's screensavers. Now, every computer which is not being used is a passive billboard for short, sharp messages, with the advantage of integrating with Active Directory to provide laser focused targeting from organisation-wide to sub-groups, to a single user.
National tourism TV commercial
A local area council embarked on a journey to share with Australia (and the world, via YouTube) the beauty and attractions of the region using TV as the medium. The Local Marketing Guru was contracted to produce the TV ad and contributed coordination, budgeting and talent casting and management to the project.